Etsy tag generator: all 13 tags, written to rank
By the EtsyRank Pro team · Updated
Tags are one of the main ways Etsy search matches your listing to what buyers type. Most sellers waste them on single words, repeats or phrases nobody searches.
Quick answer
An Etsy listing has 13 tags, each up to 20 characters. The best tags are multi-word phrases buyers actually search (e.g. "personalized mug"), cover different angles — product, material, style, occasion, recipient — and reinforce the words in your title instead of repeating one word over and over.
What makes a good Etsy tag?
A good Etsy tag is a short phrase a real buyer would type into Etsy search. "Personalized dog collar" is better than "dog" because it describes exactly what you sell and who wants it.
Each of your 13 tags should cover a different angle: what the item is, what it's made of, its style, the occasion and who it's for. That way one listing can appear in many different searches.
Etsy tag examples
For a handmade ceramic mug with a name on it, a strong set of tags could include: "personalized mug", "custom name mug", "ceramic coffee mug", "handmade pottery", "gift for her", "coworker gift", "birthday gift idea", "mug with name", "stoneware cup" and "minimalist mug".
Notice that none of them are longer than 20 characters, none are repeated, and they mix product, material, recipient and occasion.
Common Etsy tag mistakes
Leaving tag slots empty, using single words, repeating the same phrase with small variations, adding your shop name, and using brand names you don't own. Each of these wastes a chance to match a buyer's search.
An Etsy tag generator helps you avoid these mistakes quickly — but always read the tags and keep only the ones that truly describe your item.
How it works
- 1Describe your product. Type a one-line description, e.g. "handmade ceramic coffee mug with name".
- 2Generate. EtsyRank Pro returns 13 tags, each checked against the 20-character limit, plus a matching title and description.
- 3Paste into Etsy. Copy all 13 tags in one click and paste them into your listing editor.
Tips from top Etsy sellers
- Use all 13 tags — an empty tag slot is a missed search match.
- Prefer 2–3 word phrases over single words.
- Cover occasions and recipients: "gift for mom", "wedding favor".
- Don't repeat your category name — Etsy already uses it.
- Avoid trademarked brand names you don't own.
Frequently asked questions
How many tags can an Etsy listing have?
13 tags, each up to 20 characters including spaces.
Should Etsy tags match my title?
Yes. When important phrases appear in both your title and tags, the listing sends a clearer relevance signal for those searches.
Are single-word Etsy tags bad?
Not forbidden, but multi-word phrases usually match real buyer searches more precisely and use the slot better.